The UK's official graduate careers website

Login to My Prospects

Not a member yet? Join now
 

Search site
 

Advertising account planner : Salary and conditions

More in this section

  1. Job description
  2. Salary and conditions
  3. Entry requirements
  4. Training
  5. Career development
  6. Employers and vacancy …
  7. Related jobs

Print all pages in this section

Case studies

  • Salaries vary widely according to the size of the agency, area of specialisation, geographical location and individual performance. 
  • Range of typical starting salaries: £18,000 - £22,000.
  • Range of salaries with three to five years' experience: £30,000 - £45,000.
  • Range of typical salaries at board level: £70,000 - £165,000.
  • Benefits may include a car, profit sharing, pension and health insurance. Benefits in London may be greater than in regional areas, though these may be reduced during recessions.
  • Working hours typically include regular extra hours, but not weekends or shifts.
  • Visiting clients is a regular feature of the job, with extended working hours. In some agencies, focus groups tend to be held in the evenings.
  • Freelance work is becoming more common as good planners are highly sought after, but this is more likely for those with a substantial level of agency experience and a good reputation.
  • Re-employment after a career break is increasingly common as employers are more open to considering flexible working options.
  • Approximately half of account planners are women.
  • The demands of adapting to client requirements, meeting deadlines and working creatively mean that the job may be stressful.
  • Smart dress and social confidence are expected. The office atmosphere is informal.
  • Economic recessions affect the advertising industry and the only economic variable an agency has is its staff.
  • Jobs are quite widely available. According to the Institute of Practitioners in Advertising (IPA) , around 70% of UK jobs are in London, but opportunities also exist in other major cities, such as Birmingham, Bristol, Glasgow, Leeds and Manchester, where large agencies may represent not only regional and local clients, but also national and international clients. Other agencies are based in rural areas within reach of motorways.
  • Large advertising agencies are increasingly international in scope. Many are part of a larger media and communications group, whose parent company may be based in another European country or in the USA.
  • Travel within a working day is frequent, but overnight absence from home and overseas work or travel are uncommon, unless you work for international clients.
 
AGCAS
Written by Ann Dutton, AGCAS
Date: 
July 2010
© Copyright AGCAS & Graduate Prospects Ltd | Disclaimer
 
 
 

This website is best viewed in an up-to-date web browser with CSS enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets if you are able to do so.