Advertising copywriter : Training

Training for copywriters varies depending on the agency but, generally, the majority of the training is on the job. Formal training may, however, be offered by larger advertising agencies.

Many agencies encourage junior copywriters to undertake external training. This may include the Institute of Practitioners in Advertising (IPA)   Foundation Certificate. This is an online course for junior advertising professionals and covers the entire brand communications process. Communication Advertising and Marketing (CAM) Education Foundation  runs the Diploma in Marketing Communications, which includes an advertising module that can be studied part time, intensive or via distance learning.

The IPA also offers a range of short courses and seminars for experienced staff. Design & Art Direction (D&AD)  runs continuing professional development (CPD) programmes, which include practical workshops in areas such as survival skills, craft skills and inspirational sessions.

Advertising is a dynamic area and it is vital to keep up to date with industry news and trends. Reputation and recognition are vitally important for career progression. Recognition within the industry comes from making a mark with original work and is often acknowledged in the trade press (e.g. Campaign ) and through prizes and award ceremonies.