Case studies: Jewellery designer: Lauren Elizabeth Tidd

With two HNDs in gemmology and jewellery and silversmithing already under her belt, Lauren graduated with a BA in Jewellery and Silversmithing Design for Industry from the School of Jewellery at Birmingham City University in 2010. She's now a successfully established designer, goldsmith and gemmologist based in the Jewellery Quarter in Birmingham and has her own website, Lauren Elizabeth , showcasing her jewellery.

I became self-employed as a contemporary jeweller, working in the medium of gemstones and high value precious metal, straight after graduation. All my studies were extremely relevant to my job. I unite my schooling, passion and education in both goldsmithing and gemmology to sustain my career.

Every day is different, but roles include: designing new ranges/collections on paper and then working them into a 3D prototype using CAD (computer-aided design); design development and product costing; testing and identifying gemstone stock for use in finished pieces and producing gemstone reports; working on private commissions and managing bespoke orders; ordering findings, bullion, castings, stones, etc. and monitoring stock; liaising with outworkers and other companies; fabricating, mounting, soldering, laser welding, setting, finishing, polishing and assembling jewellery pieces; and administration.

My role has developed through self-practice, keeping abreast of developments in the jewellery industry/other artisans and attending workshops, events and shows. My career ambition is to become an internationally recognised brand, producing exclusive, iconic, timeless, gem-set jewellery for design-aware clientele.

For me, the most rewarding aspect is being able to combine my schooling and passion for goldsmithing and gemmology into dazzling designs that integrate both subjects. Seeing the finished piece from concept right to the end is a definite adrenalin kick. Showcasing a stone so that it can be worn and not stuck in a box is a happy feeling.

Becoming established within the precious jewellery market is a slow process and is often a case of trying various methods and selling venues - not all of which are initially rewarding. Other challenging aspects are meeting client deadlines, time-scaling jobs including length of time outwork can take, chasing clients/outworkers, dealing with fragile gemstones/setting problems and overcoming possible manufacturing issues.

I love working with metal and allied materials, and processes that allow me to channel my creativity into work that can be worn and celebrated by others. There are many diverse channels you can choose to go down, including a range of materials and techniques - allowing self-expression, exposure to new technologies and fantastic business opportunities - be it via self-employment or employment within the jewellery/luxury goods markets.

If I had to give advice to other students and graduates who would like to get into this career, I'd say research and know your market and focus on developing your style within your chosen niche. Become familiar with a technique that you feel comfortable with and run with it. With such fast-paced technological advancements, it is becoming invaluable to have some CAD knowledge/experience, but this should not be overshadowed by the need to have a thorough understanding and grounding in core handmade skills and techniques. Keeping yourself up to date in the jewellery world by attending shows, workshops and courses. Entering competitions is also a great way to expand your knowledge and meet like-minded people.