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• 21 Mar 2010

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YOU ARE IN » Home page > Products and services > Go green with Prospects digital magazines

Go green with Prospects digital magazines

Prospects already manage a successful digital portfolio ranging from domestic and international postgraduate publications to our fortnightly immediate vacancy magazine. So with this experience, we are now helping universities bring their own literature to life.

With the variety of printed materials your university produces each year, many of these could benefit from a digital format, whether it is a departmental prospectus or an internal guide for staff.

Engaging and Effective

Using this medium will enhance your level of engagement with the reader and provide a more interactive experience through features including Flash, video and sound. Live web links in the publication will also enable your readers to access additional information quickly and gives you flexibility in the amount of content you choose to include.

By adopting this technology for your literature, circulation will be far more wide-spread as can be sent via email, posted on your website or intranet and the web link displayed on supporting literature. Readers can also forward it on easily to friends or colleagues, extending your reach.

Prospects can turn your materials into a digital magazine within a short timescale and further updates can then be made within 48 hours. This will extend the shelf-life of your publication as changes such as new courses can be added through the academic year without the need to produce the whole document again.

Why digital publications?

• Cost savings: A digital publication can be up to three times cheaper than its printed equivalent.
• Fully measurable: Our digital publications are fully measurable allowing you to gauge the effectiveness of your publication and ensure you are getting a return on your investment.
• Corporate social responsibility – Turning your printed publications into digital will take steps towards reducing your carbon footprint.
• Interactive: Readers will engage with your publication through interactive content such as video, audio, surveys and flash.
• Flexible: Updates and changes can be made within 48 hours and publications can be produced within a fortnight.
• Distribution: There is no limit to the amount of people who can receive your literature, or read it. Send your information via email, feature it on your website or copy on to CD-Rom to give to students.
• Innovative: With more and more competition for students, both postgraduate and undergraduate, you need to be able to differentiate yourself from the crowd. Digital publications allow you to be as creative as your imagination permits.

To find out how Prospects can help your literature go green and turn digital please contact the Postgrad Team on postgrad@prospects.ac.uk or call 0161 277 5200 for further details.

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