CIM (The Chartered Institute of Marketing) : Employer profile

Company profile

The Chartered Institute of Marketing (CIM) is the leading professional body for people working in marketing all over the world and the only place where you can achieve the Chartered Marketer status. We have more than 100 years’ experience of leading the marketing profession, supporting marketers wanting to progress their career, and addressing the most challenging issues of business today. The CIM has created an online Career Partner Scheme at www.getin2marketing.com to help you find out more about marketing careers. Our getin2marketing.com website is a free careers resource designed to give recent graduates and undergraduates an insight into marketing and related professions such as advertising, PR, and market research.

The CIM exists to develop the marketing profession, support aspiring marketers, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world.

Which qualification is the one for me?

Introductory Certificate in Marketing: If you are looking to gain the basic skills and a general overview of what marketing is all about, our Introductory Certificate in Marketing is definitely worth considering. You do not need any previous experience or knowledge of marketing and can do it whilst working full-time allowing you to keep earning.

Professional Certificate in Marketing: This is a more comprehensive qualification for those in reasonable junior marketing positions or if you have completed the Introductory Certificate in Marketing and provides in-depth knowledge of everything from understanding customers and how to collect and analysis data, to the art of writing marketing plans and setting budgets.

Professional Diploma in Marketing: The Professional Diploma in Marketing is for marketers with operational responsibility and an eye on management. You will learn how to plan, implement ad measure marketing activities at the operational level, and understand the impact of marketing decisions on other functions within the business.

Chartered Postgraduate Diploma in Marketing: This is a challenging marketing qualification that demonstrates specialist, professional knowledge across a range of areas.

For more information click on www.getin2marketing.com and click on ‘Improve Employability’ to read more about CIM qualifications.