Company information
Audit Bureau of Circulations
ABC is the industry body for media measurement. Our reporting standards across print and digital are used widely in the media industry to help the trading of advertising and our data is used by a wide range of decision makers in the media industry. We are governed by the industry, for the industry and our Board includes representatives from advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards for industry data and processes and to agree the strategy for ABC as an organisation. As advertising platforms develop, our Reporting Standards and audit services continually evolve to ensure they reflect changing industry needs.