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Creative arts and culture : Jargon buster

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  1. Overview
  2. Job roles
  3. Entry and progression
  4. Typical employers
  5. Opportunities abroad
  6. Future trends
  7. Jargon buster

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Case studies

  • Blog - website that is an online diary created to reflect personal comments. It can be updated, have links to other sites and be accessible to others. You can create your own blog.
  • Commission - being asked to produce a piece of music, artwork or written article, etc., for an agreed fee. 
  • Copy - the words in publications, magazines, advertisements or websites.
  • Diagonal thinking - a concept to aid recruitment in the creative industries. The ability to think creatively and logically. To be innovative and practical.
  • Digitalisation - the conversion of analogue information into digital format.
  • DPI - 'dots per inch' (more dots, sharper picture).
  • Freelance - another phrase for being self-employed but means that you have specific contracts to do certain work rather than doing work and then trying to sell it.
  • In-house - being employed by a company or organisation, rather than being self-employed.
  • Match funding - when an organisation receives part of the money needed for a project from an external source and makes up the rest from its own funds.
  • Micro-business - an organisation that employs fewer than ten people.
  • Outreach - going out from a regular base to work within the community.
  • Out-sourcing - the contracting out of a business function to an external body. Could be to a self-employed person(s) or a private company.
  • Portfolio working - combining a range of work, self-employment and sometimes study activities, rather than spending time on just one activity.
  • Social commerce websites - using social media tools to buy and sell online.
  • Social enterprise - a competitive business that is driven by a social or environmental cause. Any surplus money made from the business is reinvested in the social/environmental cause.
  • Social media - online technology where people can share content in text format, visual and audio. Can be accessed via a PC and remote devices, such as mobile phones.
 
 
 
AGCAS
Written by Debra Longridge, University of Derby
Date: 
September 2011
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