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ABSOLUT Training Team - Brand Impact Executive Pernod Ricard UK Ltd

Job title
ABSOLUT Training Team - Brand Impact Executive
Salary
Paid
Additional salary info
Up to £22,000 plus car; laptop; phone
Contract
Permanent
Closing date
17/05/2013
Location
Greater London, West Midlands, East Midlands, North West, South East, Yorkshire and the Humber

Job description

Working with iconic brands such as ABSOLUT Vodka, Havana Club Rum, Beefeater Gin & Chivas Regal Scotch Whisky, you will have an integral part to play in the success of Pernod Ricard premium brands across a range of on-trade pubs & bars.

As a Brand Impact Executive your role will involve carrying out the following tasks in the pubs and bars you call upon:

  • Spirit Training
  • Brand Education
  • Drinks Menu Support
  • Making Great Drinks

Working closely with the sales and marketing teams you will be tasked with creating genuine brand advocacy and consumer awareness in line with the UK on-trade brand development strategy.

Possessing exceptional presentation skills you will be tasked with delivering engaging and interactive training sessions to bartenders and customer facing personnel. You will develop brand knowledge & awareness within the bars and motivate bartenders to make exceptional drinks.

Using your creative skills you will also maximise brand visibility and sales via targeted promotional and merchandising activity.

Your role will also see you involved in a range of events; trade shows and the delivery of consumer masterclasses.

Having the ability to develop great customer relationships, you will provide on-going brand support to the pubs and bars within your territory, creating a mutually beneficial partnership between brand and retailer.

Person requirements

A Special Type of Person

To be successful, we are looking for exceptional people who are creative, confident and enthusiastic, with an aptitude for bringing a new perspective. You will possess excellent presentation skills which will allow you to execute your key objectives within a specific geographical area, while remaining flexible to respond and act on business opportunities as they arise.

The successful candidates will be of graduate calibre, looking for your first or second career role in sales and marketing. Displaying excellent interpersonal, organisational and analytical skills you will be able to create and develop strong cross-functional relationships through networking and communication, across all areas of the business.

Possessing plenty of stamina (this is not a 9 to 5 role !) and a desire for fun, you will need to be fully flexible to meet the demands of the role.

Excellent bar-tending skills and experience are ESSENTIAL for this role (preferably in a quality bar, restaurant or hotel)

Applicants must possess a valid UK driving licence (minimum 12 months)

Company information

Pernod Ricard holds one of the most comprehensive and Premium spirit portfolios in the drinks industry including:

  • ABSOLUT Vodka
  • Beefeater Gin
  • Havana Club Rum
  • Chivas Regal Scotch Whisky
  • Jameson Irish Whiskey
  • Martell Cognac

Co-leader in the wines & spirits sector worldwide, Pernod Ricard has firmly established itself as Number One in premium & prestige spirits in the world. Through a process of premiumisation and innovation, Pernod Ricard has created a sustainable long term strategy to develop both its brand portfolio and commercial position at the forefront of the spirits industry.

Accepted degree subjects

Any

How to apply

If you have the desire and passion for Premium Brands and believe you can make a difference, we want to hear from you.

Apply with your CV, covering letter and current salary details.

No Agencies. Email applications only. All third party and direct applications will be forwarded to Grow Sales.

 

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