Latest news: Character profiling by Reckitt Benckiser

An interactive online experience that aims to ‘get inside your head and find out who you really are’ has been launched by Reckitt Benckiser, a global leader in health, hygiene and home FMCG products. 29/03/2012

Aimed at graduates and people in the early stages of their career, this experience will appeal to those who are interested in finding out more about themselves in order to locate the best work environment and culture for them.

The ‘Insanely Driven’ experience is a new type of character profiling assessment, which is completely different from the usual box ticking exercise that most people associate with psychometric testing.

This type of true personal insight is beneficial in today’s competitive careers market, as it can help young professionals really understand themselves, increasing their chances of career success and finding a job they’re best suited to,’ says Andraea Dawson-Shepherd, Reckitt Benckiser  SVP global corporate communication and affairs.

Each user will find themselves completely immersed in the experience, allowing a truer reflection to be formed of their character. It’s far harder than most character assessments to try and ‘cheat’ your way through to a more preferable character profile outcome.

The game was developed in conjunction with Dr Tomas Chamorro-Premuzic, professor of business psychology at University College London . 

‘Rather than simply taking part in the type of straightforward assessment that many companies use, this experience immerses the user in a series of engaging, unusual and at points even stressful virtual challenges, enabling them to forget they are even being tested and just focus on playing the game.'

This produces a more insightful and truthful response and a more psychologically in-depth picture of the user’s core character attributes and values,’ says Dr Chamorro-Premuzic.