Latest news : 'Job fulfilment retains generation Y' says report

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The digital generation values job fulfilment over financial reward, says research from the iOpener Institute for People and Performance 21/12/2012

The study found that there was virtually no correlation between increased levels of pay and the likelihood of staying in their job role.

The analysis covered over 18,000 professionals from the digital cohort born after the early 1980s. 

Jessica Pryce-Jones, founding director of the iOpener Institute and author of 'Happiness at Work – Maximising Your Psychological Capital for Success', said, 'Recruiting talent is expensive, so measures which retain younger staff will save hard cash and avoid expensive business disruption.

'Positive, word-of-mouth recommendations across a Generation Y employee's social network plays a powerful role in attracting talent, and therefore provides employers with hard financial advantage.

'This Generation Y insight report provides an important wake-up call for management to pay attention to employee feelings of engagement, empowerment, purpose and future development if they are to retain and foster young talent in their company.

'The science of identifying and improving people's happiness at work is now an exact one, with proven method and, most importantly, measurable commercial advantages.'

The analysis established that factors such as belief in the firm's economic or social purpose, and pride in the organisation and its work, was strongly linked with the likelihood of someone staying with the company.

For a pdf version of the report, visit iopenerinstitute.