Market researcher : Entry requirements

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• Senior market researcher: Lisa

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There are various entry points into work as a market researcher and there are no standard entry requirements. Most people employed in the profession have at least a first degree but skills such as communication, organisation and the ability to analyse are regarded as more important. Market research is a competitive industry to join, therefore most people have a degree.

Market research is open to all graduates/Diplomates. The following degree subjects may be particularly helpful:

For quantitative research:

• statistics;
• mathematics;
• psychology;
• economics;
• marketing;
• business/management. 

For qualitative research:

• psychology;
• English;
• languages;
• sociology;
• anthropology;
• social sciences.

For specialist industrial market research posts, a degree in a specific subject linked to the industry, such as engineering or science, may be useful. Languages are an advantage for international work. For some posts, an understanding and knowledge of specialist statistical software may give candidates an edge.

A pre-entry postgraduate qualification is not usually needed, although, for some types of roles, a Masters/diploma in a statistics-related subject may improve candidates' chances, particularly if their first degree is not statistical.

Pre-entry experience in areas such as research, statistical data analysis and interview techniques will be helpful. Relevant work experience can be gained through vacation work, work placements, shadowing or volunteering. A range of market research agencies offer structured placement opportunities.

Candidates will need to show evidence of the following:

• interpersonal skills, with strong written and oral communication skills;
• good analytical and numerical skills;
• accuracy and attention to detail;
• the ability to use initiative;
• excellent organisational skills;
• business awareness;
• creativity and problem-solving skills;
• teamwork and negotiation skills;
• flexibility and drive; 
• IT literacy;
• an interest in psychology and behaviour.

Competition is strong. Speculative approaches can be more successful than relying on advertised vacancies. Consider applying for research assistant posts first. Develop contacts through networking or via relevant professional bodies, e.g. the Market Research Society (MRS) , which runs networking events.

For more information, see work experience and internships and search courses and research.