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The majority of positions are found in market research agencies or consultancies. These specialist agencies manage and oversee research projects commissioned by a range of organisations, including businesses, advertising and PR agencies, local and central government and charities.
Many of the marketing research agencies are located in and around London. Agencies range in size from two to several hundred employees offering specialist or general consultancy.
Opportunities also exist within industrial and commercial organisations, such as manufacturing, pharmaceutical and retail companies, as well as in advertising agencies and charities. Roles in these settings may involve coordinating and contracting out the research, or assisting in the development of marketing strategies.
Research institutions and government departments also employ market researchers. For example, the Government Statistical Service (GSS) requires market research professionals to manage and tabulate statistical information on a huge range of areas, such as public health, finance and housing. The GSS employs nearly 7,000 staff. Most researchers in this department use quantitative methods, and statistics or mathematics related degrees are highly advantageous for entry.
The AQR Directory and Handbook and Research Buyers Guide provide details of market research agencies and consultants, as well as background information on the different sectors.
Recruitment agencies commonly handle vacancies. Specialist agencies often require some experience. Vacancies for graduates may be advertised as research assistants or as graduate trainees.
Get tips on job hunting, CVs and covering letters and interviews.
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