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Marketing executive: Entry requirements

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This area of work is open to all graduates but marketing is an increasingly competitive sector to enter and a degree or HND in the following subjects may be particularly useful:

  • advertising;
  • business or management;
  • communications;
  • IT or computer science;
  • marketing;
  • psychology.

Employers often like marketing candidates to have good analytical skills and to be aware of digital media techniques, so subjects that demonstrate these skills will be helpful.

There is currently a skills gap in digital marketing so any evidence of this would be an advantage.

A postgraduate qualification, such as one from the Chartered Institute of Marketing (CIM) may improve your chances of securing a marketing position. A list of marketing-related graduate and postgraduate courses is also available at Creative Skillset Courses Directory .

However, even though an additional qualification may be useful, it will not guarantee a job or replace the personal qualities and experience that employers are seeking.

Gaining relevant pre-entry work experience is very helpful, either via vacation work, placements, job shadowing or part-time work. Some of the larger employers may offer students paid summer placements. Any job that offers experience of sales, customer service, market research or public relations will be helpful for marketing roles.

Potential candidates need to show evidence of the following:

  • communication and interpersonal skills;
  • analytical skills;
  • the ability to use initiative;
  • the capacity to work under pressure;
  • creativity;
  • drive;
  • flexibility;
  • numeracy;
  • teamwork;
  • influencing and negotiation skills;
  • oral and written skills;
  • business awareness;
  • IT literacy.

It is helpful to read job adverts in the trade press and request vacancy details to help you get a feel for the combination of skills and industry knowledge that a marketing executive needs.

Networking can be beneficial in helping you secure a marketing position. Your university careers service may host events giving you the opportunity to make contacts and meet industry representatives. The CIM also runs a range of industry events and workshops, helping to provide networking opportunities.

The CIM's online marketing careers resource getin2marketing provides industry knowledge, information and tips on marketing and related professions.

For more information, see work experience and internships and search postgraduate courses.

There are 38 jobs available in marketing, advertising and PR

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Written by AGCAS editors
October 2015

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