Media buyer : Entry requirements

Although entry to the profession is open to all graduates and Diplomates, the following subjects may increase your chances:

• business/management;
• media studies;
• marketing/communications;
• statistics.

Entry without a degree or HND is sometimes possible, depending on experience and interpersonal skills.

A pre-entry postgraduate qualification is not needed. However, as the media industry becomes more global in scope, business qualifications are becoming more important. Employers expect all staff to be commercially aware. Language skills may also be desirable.

Advertising is becoming increasingly competitive, so pre-entry work experience can be  very useful. This may be gained through vacation work, work placements and voluntary work in relevant areas such as marketing, advertising sales and communications.

Candidates need to show evidence of the following:

• teamwork and interpersonal skills;
• excellent written and oral communication skills;
• presentation skills;
• good numerical, analytical and research skills;
• excellent organisational skills, accuracy and the ability to assimilate information quickly;
• negotiation skills;
• a good understanding of media;
• the ability to work under pressure, meet deadlines and make decisions quickly;
• stamina and drive;
• IT literacy;
• commercial and budget awareness.

Jobs vacancies occur throughout the year. Media buying is competitive, and applicants should consider applying for other posts within the industry to help gain entry into the profession and get valuable experience.

When applying for roles, make speculative applications and be persistent, as few jobs are advertised. Research both the role and the specific employer carefully: visit the company's website and be aware of their current presence in the market. Read industry publications such as Media Week. CVs must be accompanied by a strong letter of application that makes clear your knowledge of the media and interest in that particular employer.

For more information, see work experience and internships and search courses and research.