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Media planner : Employers and vacancy sources

Typical employers include:

  • media agencies;
  • new media agencies;
  • full service advertising agencies.

Media agencies cover all media, whilst new media agencies cover advertising through digital media, text messaging and the internet. Some companies have specialist new media departments, but the number of new media agencies has increased in the last few years. As these agencies are generally small, job functions often overlap and while employees need an understanding of and enthusiasm for new media, a keen interest in business and advertising is equally important. Some jobs are also available in full service agencies, where there is a greater interaction between creative and media teams.

Media planners also find work in more specialist agencies, including:

  • brand content agencies;
  • brand experience agencies;
  • creative agencies;
  • digital agencies;
  • direct marketing agencies;
  • outdoor agencies.

Sources of vacancies

Use the following resources to plan speculative applications to agencies and media companies:

There are a few specialist recruitment agencies. The website Agency Central  gives a detailed list of agencies specialising in media recruitment.

Key agencies include:

Get tips on job hunting, CVs and covering letters and interviews.

 
AGCAS
Written by Charlotte Haynes, University of Bournemouth
Date: 
January 2010
 
 
 

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