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Advertising account manager: Job description and activities

An advertising account manager works within an advertising or full-service marketing agency and is responsible for managing client accounts.  They can work on a number of client accounts at any one time.   

Account managers manage the work of advertising account executives and are responsible for client budgets and administration. 

The work varies from agency to agency, but usually involves:

• managing a portfolio of accounts;
• dealing with all aspects of an advertising campaign;
• using an existing network of industry contacts to generate revenue;
• managing the work of account executives;
• leading project management activity;
• ensuring necessary actions are undertaken by the account team;
• achieving sales targets;
• researching new business leads and ‘pitching’ for new business;
• attending client meetings;
• maintaining and building relationships with existing clients;
• completing administrative work, as required.

The position of advertising account manager is usually attained after a few years' experience in the role of advertising account executive.

For more information see Advertising account executive.

AGCAS

Written by Kirsty Hutchinson, University of Manchester

Last updated:

October 2009

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