Public relations account executives manage the information between organisations or individuals and the general public. They promote their clients to their intended audiences through news items, press releases and product placements.
A PR account executive works within a wider team and aims to influence public opinion or behaviour without the use of paid advertising.
By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR account executive works to proactively promote the profile of their clients.
The work of a public relations (PR) account executive is likely to vary from day to day, depending on the area of expertise. PR agencies often specialise in specific industry sectors, such as consumer, business-to-business (B2B), financial and healthcare.
The pace of work and the depth of detail needed may vary depending on the type of media being targeted and the deadlines it demands.
Tasks typically involve:
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