Public relations officer: Training

Training will vary depending on the organisation. Some larger firms offer graduate training schemes which provide a structured programme of work experience and skills development for new entrants. However, the majority of training will be on the job, working with more experienced colleagues with responsibility being extended gradually as ability and opportunity allow.

Many organisations encourage new employees to go on short, external courses that are designed for public relations (PR) professionals. For example, the Chartered Institute of Public Relations (CIPR)  runs a range of short courses, as does the Henshall Centre , which offers a variety of training courses specifically tailored for PR professionals.

There is an increasing emphasis on gaining professional qualifications in PR. The CIPR offers the following courses, which are available on a part-time and distance-learning basis:

• Advanced certificate, which is aimed at graduates interested in pursuing a career in PR or people who have been working in the business at fairly junior levels for at least two years. It is designed to provide knowledge and understanding of the theory and practice of PR as well as the strategic roles and functions of the PR practitioner, in preparation for the diploma;
• Diploma, which helps PR practitioners to develop as effective and efficient professionals.

The Communication Advertising and Marketing (CAM) Education Foundation  and the Chartered Institute of Marketing (CIM)  also offer a range of relevant professional courses.