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Sales executives sell a company's products and services. Customers include individuals, businesses and government organisations and sales may be domestic (within the UK) or international, or a combination of both.
As well as approaching potential customers with the aim of winning new business; sales executives work to maintain good relationships with existing clients, gaining repeat business wherever possible.
The sales industry is target driven and as a consequence the work can sometimes be demanding and pressurised.
The title may vary in different organisations and a sales executive may also be referred to as a:
Typical work activities depend on the market and the setting. A basic distinction can be made between two types of sales:
B2B sales involve selling products or services from one business to another. This is a typical avenue for graduates. For example, a sales executive in a company that manufactures fast moving consumer goods (FMCG), e.g. soft drinks, will sell to the retailer and may be involved in making a strong argument so the products get shelf space. Activities important for success include:
B2C sales involve direct selling to the consumer or end user. Examples include selling credit cards via the telephone or selling new cars in a showroom.
Typical activities for sales executives generally include:
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