Sales promotion account executive : Employers and vacancy sources

Traditional marketing disciplines, such as branding, advertising and sales promotion, have blurred and few agencies now specialise exclusively in sales promotion, working more broadly instead in the field of promotional marketing. Most sales promotion account executives work in integrated marketing communications agencies, which offer clients a range of below-the-line services, especially sales promotion, direct marketing and digital media. Some agencies will have a stronger focus on sales promotion than on other areas, but there is considerable overlap between these activities. An awareness of the whole spectrum of marketing communications tools is necessary in order to provide a comprehensive service to clients. See the Institute of Promotional Marketing (IPM)  website for a list of their 300 members (agencies, brand owners and service providers).

Traditional above-the-line advertising agencies (those specialising in television, radio, outdoor and cinema advertising) may also have a below-the-line/sales promotion division.

Digital media has made a significant impact on direct marketing techniques, and sales promotion account executives may find themselves working in companies that employ the latest digital and data currencies.

Opportunities also exist in client-side work.

Sources of vacancies

• Search graduate jobs on this site.
• Marketing Week   
• Marketing   
• Campaign   
• Revolution Jobs   
• Brand Republic Jobs  
• Marketing Agencies Association (MAA)    
• National press, for example Guardian Jobs , and local press.

Recruitment agencies specialising in marketing and media also advertise vacancies. Search the Recruitment and Employment Confederation (REC)  consultancy finder for a list of relevant member agencies.

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