Taught course

International Marketing

Institution
Newcastle University · Newcastle University Business School
Qualifications
MSc

Entry requirements

A 2:1 honours degree, or international equivalent, in any subject.

Months of entry

September

Course content

Our International Marketing MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.
About this course
Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:
  • global communication and brand management
  • customer relationship management
  • marketing ethics
  • digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course consists solely of marketing-orientated modules with a strong commercial focus. It enables you to:

  • develop a theoretical understanding of the discipline
  • test applicability of both well-established and newly introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

  • create competitive advantage
  • build brand loyalty
  • understand the ethical issues and implications associated with your decisions

This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.

Read more

Information for international students

To study this course you need to meet our Band 6 English Language requirements: Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills). If you have lower English Language scores, you may be accepted onto a Pre-sessional English Language course.

Fees and funding

See Fees and Funding tab in the Programme information in our online Prospectus.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Degree Programme Director
Email
nubs@ncl.ac.uk
Phone
+44 (0) 191 208 1503