Media and Public Relations

This master's in media and PR is suitable for:

• students who have some PR knowledge through their undergraduate studies or voluntary work
• PR professionals wishing to develop their academic knowledge and research methods.

Teaching draws on current research carried out by specialists in media, communication and cultural studies.

Through the course you'll gain:

• a critical understanding of media, culture and society
• knowledge to theorise and analyse media and public relations
• knowledge of media law and public relations regulations in a transnational context
• an understanding of the strengths and weaknesses of different types of data dissemination.

You'll also develop valuable professional skills, such as:

• analytical and critical skills to assess and conduct research in the field of media and PR
• the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
• skills to set up a campaign network and deliver PR campaign messages
• skills to produce effective press releases.