Digital Marketing

Entry requirements

An honours degree in a complementary area, usually 2:2 or above, and/or suitable work experience, is required.

Applicants whose first language is not English must provide evidence of proficiency to IELTS 6.5 with no less than 5.5 in each band or equivalent.

Months of entry

May, October

Course content

Course overview

The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise. This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.

Why study Digital Marketing with us?

This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.

Our course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition.

How will I be taught?

Our course is taught by Chester Business School @ Warrington in partnership with the Department of Media. You will have access to contemporary practical IT suites located on Warrington Campus, including 24/7 access to the onsite library.

For a full-time student, there are ten to 12 contact hours per week via lectures, seminars, tutorials and tutor surgery sessions, and you will be expected to undertake at least a similar number of hours for private study per week. Contact hours for part-time students will be on a pro-rata basis.

How will I be assessed?

This course is assessed mainly through coursework, although for some of the more practical modules the development of artefacts such as digital advertising materials form part of the assessment.