International Marketing Management

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject.

The course is most suitable for those who have a general business or non-business background, but we also welcome applications from those who have previously studied marketing.

Visit our website for full entry requirements, including the alternative qualifications we accept.

Months of entry

September

Course content

This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including international marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in an international environment.