Theatre managers have responsibility for the personnel, financial and administrative aspects of the theatre. They need to be commercially minded and may be responsible for leading marketing and publicity activities.
A theatre manager recruits and manages staff from the box office to back stage and will be responsible for HR processes such as training. Customer care is also a crucial part of the role to ensure the public get the most out of their experience when visiting the theatre.
The role of a theatre manager varies depending on the size of the venue. In smaller theatres, the manager may be responsible for all of the areas mentioned above, while in larger theatres they may just be involved in one aspect while other managers take responsibility for specific sections such as finance or HR.
Ensuring that a theatre works successfully on a commercial and a practical level requires a passion for theatre, enthusiasm and a hands-on approach.
Typical activities vary according to the size and type of theatre (for example, repertory or receiving) and the structure of the management team.
However, tasks typically include:
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