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What do graduates do? : What do employers want?

A good degree is a pre-requisite in the graduate employment market, but this alone is not enough to secure your first graduate job.

With over 400,000 graduates leaving university every year, what can you do to stand out from the crowd? The skills you develop whilst at school/college and university and the experiences you gain will all help to give you the edge over the next candidate. This means it is essential to be proactive and engage in interests and work experience alongside your degree to help to enrich your life and your CV.

So what employability skills do employers want?

The Confederation of British Industry (CBI) defines employability skills as:

“a set of attributes, skills and knowledge that all labour market participants should possess to ensure they have the capability of being effective in the workplace – to the benefit of themselves, their employer and the wider economy.”

The Future Fit report by the CBI echoes this view, stressing that employability skills are essential for all graduates in today’s job market.

Analysis of years of national employer surveys suggests the desired skills for graduates fall into four broad areas. Table 1 lists some of these skills, along with examples of how you can develop them. Take a look at the examples given and take time to review your own skills. You may have already started this process if you have a Progress File/Personal Development Plan. Many university courses may require certain skills, especially vocational subjects like medicine or law. Look carefully at prospectuses and entry profiles on the Universities and Colleges Admissions Service (UCAS) website to find out what they are looking for.

Table 1: Skills that employers want and how they can be developed
Type of skill Employers' requirements - 'Buzz' words Some examples of how the skills can be developed through interests, work experience and education
Self-reliance skills Self-awareness - purposeful, focused, self-belief, realistic Duke of Edinburgh Award; Young Enterprise Award; music band (play regularly at local venues); participate in competitive sport; public speaking/debating society; amateur dramatics.
  Proactivity - resourceful, drive, self-reliant  
  Willingness to learn - inquisitive, motivated, enthusiastic  
  Self-promotion - positive, persistent, ambitious  
  Networking - initiator, relationship-builder, resourceful  
  Planning action - decision-maker, planner, able to prioritise  
People skills Team working - supportive, organised, co-ordinator, deliverer  Interpersonal skills - listener, adviser, co-operative, assertive  Working in a shop/supermarket/restaurant; fundraising for charity; voluntary work; member of orchestra; play sport for team; guide/scout leader; air training corps.
  Oral communication - communicator, presenter, influencer  
  Leadership - motivator, energetic, visionary  
  Customer orientation - friendly, caring, diplomatic  
  Foreign language - specific language skills  
General employment skills Problem-solving - practical, logical, results orientated Young Enterprise Award; project work through studies; Mensa membership; book club; member of local club/society; music grades.
  Flexibility - versatile, willing, multi-skilled  
  Business acumen - entrepreneurial, competitive, risk taker  
  IT/computer literacy - office skills, keyboard skills, software packages  
  Numeracy - accurate, quick-thinker, methodical  
  Commitment - dedicated, trustworthy, conscientious  
Specialist skills Specific occupational skills - specialist relevant knowledge, eg languages, IT European Computer Driving Licence (ECDL); language skills; web design skills; writing for school/college newspaper; first aid at work qualification; NVQ qualification.
  Technical skills - eg journalism, engineering, accounting, sales  

Work experience and the benefits of volunteering

The Department for Education and Skills (DfES) research report, Employer and University Engagement in the Use and Development of Graduate Level Skills, highlighted that many employers preferred graduates from sandwich degrees, because they have gained practical experience and had a better idea about what the world of work had in store for them.  It isn’t just paid work that is valued by employers, however; many also emphasise the benefits of volunteering in terms of skills development. According to Andrea Grace Rannard, Head of Student Volunteering, Volunteering England:

"Volunteering is a savvy use of an individual's time, valued by employers. Volunteering provides an insight into a profession and a company, allows an individual to build confidence in a role, develop or enhance relevant skills, generate useful contacts that can offer "insider" knowledge, and potentially lead to paid positions. Overall, it is a great way of improving a CV."

A national survey exploring graduate employment: The Real Prospects 2011 survey highlighted that careers services have a role to play in convincing students of the benefits of getting some work experience while they are still at university.  The report highlighted the fact that many students don’t realise how important it is to have work experience on their CV until they begin applying for graduate jobs, by which point it is too late for them to take advantage of all the extracurricular activities on campus.

The value of a degree

There is compelling evidence that employers increasingly demand more skilled workers. Terence Perrin, Chairman of the Association of Graduate Recruiters (AGR), comments on the value of a university degree:

“There is no doubt that a university degree still has a very high currency with employers and a profound effect on a person’s earning potential over a lifetime. Our membership of over 800 organisations involved in graduate recruitment still attaches great value to a university education and has remained committed to recruiting graduate talent through the recession. A degree remains an extremely worthwhile investment.”

This view is echoed by Libby Hackett, Director of University Alliance, who argues that the value of a degree is worth the investment for individuals and society.

According to a recent study of graduates from 2005, three-and-a-half years after graduation, 81% of graduates were working in occupations classed as ‘graduate occupations’ and the most common reason for taking on their current job was ‘It fitted into my career plans’.  Almost nine in ten (87%) graduates were also either very satisfied or fairly satisfied with their career to date. Another study, The Class Of '99 , conducted earlier on the 1999 graduate cohort three years after graduation also revealed that many graduates reported the advantages a degree brought to the workplace, in terms of writing, analysis, problem-solving and presentation skills, and these were skills most commonly felt to be used in graduate employment.

It is, however, important to note that there is not always a correlation between the level of graduate skills or qualifications required in a job and the salary. As The Class of ‘99 noted, some of the lowest-paid graduates were the most highly qualified, in areas such as academic research, librarianship and journalism.  For some graduates, the attraction of a psychologically rewarding career is greater than a “cash career”.

The university experience

Looking beyond financial considerations, the process of obtaining a degree and taking part in the whole university experience is often life changing – a time when knowledge, skills and personality are developed and values and networks are established. Obtaining a good degree along with some work experience will be of great benefit to your graduate job search, and probably financially lucrative too!

Useful websites

Written by HECSU and AGCAS, October 2011

 
 
 
 

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