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Business and administrative studies : Marketing

Who responded?

The figures below tell you how many people graduated in 2009/10 with a marketing degree, how many answered the survey and what the gender balance is for this cohort.

  • Female 1,395
  • Male 1,135
  • Total in survey 2,530
  • Total number graduating 3,150

What were graduates doing six months after graduating?

Below is the breakdown of activities that graduates from 2009/10 were doing after they graduated, whether that was working, studying or looking for work.

a In UK employment 71.1%
b In overseas employment 1.5%
c Working and studying 3.3%
d Studying in the UK for a higher degree 2.7%
e Studying in the UK for a teaching qualification 0.3%
f Undertaking other further study or training in the UK 1.2%
g Undertaking other further study or training overseas 0.2%
h Believed to be unemployed 9.9%
i Not available for employment, study or training 3.8%
j Other 5.9%

What types of work did they go into?

This is a breakdown of the types of work graduates who were working full or part time, voluntary or unpaid, or combining work with further study in the UK went into, based on 1,920 graduates - 1,070 female and 850 male.

Marketing, sales and advertising professionals 33.6%
Commercial, industrial and public sector managers 15.6%
Scientific research, analysis and development professionals 0.0%
Engineering professionals 0.8%
Health professionals and associate professionals 0.3%
Education professionals 0.4%
Business and financial professionals and associate professionals 8.7%
Information technology professionals 1.1%
Arts, design, culture and sports professionals 2.5%
Legal professionals 0.1%
Social and welfare professionals 0.7%
Other professionals, associate professional and technical occupations 0.8%
Numerical clerks and cashiers 2.2%
Other clerical and secretarial occupations 11.0%
Retail, catering, waiting and bar staff 14.2%
Other occupations 7.6%
Unknown occupations 0.3%

In detail: Marketing, sales and advertising professionals

The table below shows a more detailed breakdown of occupations within the marketing, sales and advertising professionals group.

Advertising and marketing executives 19.7%
Marketing associate professionals 3.5%
Sales representatives and agents 2.8%
Public relations officers 2.0%
Sales controllers, administrators and co-ordinators 1.1%
Buyers and purchasing officers 1.1%
Market research analysts 1.0%
Media planners 0.9%
Other marketing, sales and advertising professionals 1.5%
Total marketing, sales and advertising professionals
33.6%

 

Further information

 

Written by HECSU and AGCAS, October 2011

 
 
 
 

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