Case study

Advertising account manager — Emily Eley

Emily's role has changed from working in a large agency to focusing more on a single client - as many account executives tend to do

How did you get the job?

After previously working at a large agency with multiple clients I was looking to go client side so I could dedicate my time to one brand and really get under the skin of who that client was and how I could push the brand forward.

I made myself known to a few recruiters on LinkedIn; however, I didn't jump at the first client job offered but instead I waited until the right type of role came up and insisted on a face-to-face interview as soon as possible. I strongly believe in getting as much face time with your potential employer before you decide to take a role as it's the only way you can get a real feel for the job and if you'll fit in - workplace styles differ so widely across the advertising industry.

Describe a typical working day…

This can include liaising with our various agencies to establish their work, receive and analyse results and make decisions on where the campaigns should go next. Then there is communication with the internal departments which means meetings with sales, operations and management to gather the information needed to influence our next campaigns.

How has the role developed?

As the brand grows so do the opportunities to use different advertising channels and with this comes the challenge of learning new disciplines. This has been the biggest development as well as working with more agencies which takes an energy all of its own. It seems the possibilities of what you can do with digital marketing grows everyday which is exciting to us as an online brand.

What do you enjoy most about the job?

Seeing a campaign finally come together and return positive results. When you can pinpoint which parts of a campaign influenced sales it's really satisfying, it may sound geeky but accurate measurement and seeing the exact cause and effect is fantastic.

What are the challenges of working in account management?

It can be difficult to keep an up-to-date knowledge of different advertising channels and the developments in each of the fields. Also you need to be able to communicate effectively with widely differing departments and people and bring all that information into a coherent plan.

What advice would you give to anyone considering becoming an advertising account manager?

Get as much varied work experience as possible while still at college and university. It doesn't matter if the work experience isn't in the exact role you want when you graduate you'll learn so much about the industry by working it all facets and gain invaluable experience of working life.

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