Case study

Content manager — Sophie Barber

Sophie worked as a part-time content writer for The Click Hub while studying for a Masters in English at the University of Exeter. She's now content manager at the digital agency's London office

How did you get your job?

Just after I'd finished my Masters, my manager at The Click Hub in Exeter contacted me to let me know that another part-time content writing position had become available at the company's London office and she wanted to recommend me for the role.

The digital marketing agency was looking to grow and acquire more clients and therefore needed someone to manage the content side of things.

Initially, I started off working in London for three days a week, which quickly turned into four as the company grew and I was soon offered a full-time position as their content manager. I still manage some of the Exeter team, so there is overlap between the two sites.

What's a typical day like?

It can be incredibly varied, as I'll often be directly involved in creating content, as well as allocating, organising and proofreading the content produced by others.

Other tasks might include creating editorial and social media calendars, performing keyword research to identify specific search queries clients should be targeting, and uploading blogs or website content.

A large part of my job also involves digital PR, and the process of reaching out to industry-relevant publishers with the aim of publishing content on their website on behalf of our clients.

What do you enjoy about your job?

Writing has always been my passion, and although my job involves more than just writing, I really enjoy having the opportunity to research and write blogs, articles and other content.

Another great aspect of my job is that we have such an interesting variety of clients. This means that I always get to research new sectors and write about things I might never have encountered otherwise. I’m always learning new things.

What are the challenges?

A large portion of my job involves search engine marketing (SEM), an area that's constantly changing. This means that I constantly have to stay on top of new updates and developments. However, this also means that I never get bored.

Another challenge is working across such a wide range of clients, as this requires me to juggle multiple projects and deadlines at once.

In what way is your degree relevant?

My English degree is extremely relevant to my role because of the emphasis on creativity and a high standard of writing. The first impressions of a business count the most, and they often come from the written word, which is why copywriters are so valuable in the digital marketing industry.

The research skills I acquired during both my undergraduate and Masters degrees have also been incredibly useful to me in terms of looking into new developments in the world of digital marketing and researching article ideas.

How has your role developed and what are your career ambitions?

It has progressed from being purely focused on content creation to having more direct involvement with clients and project management. I have enjoyed this transition as it has allowed me to gain experience in new areas and acquire a greater understanding of how digital marketing works as a whole.

It's hard to define my specific career ambitions at this stage, but I definitely want to keep writing and learning new skills for as long as possible.

How do I get into digital marketing?

  • Learn about the industry - There are many different areas to digital marketing, including SEO, social media, email marketing and paid search marketing. If you show an understanding of the specifics, rather than just a general interest in digital marketing, you'll be at an advantage.
  • Set up your own blog or website - Having my own food blog was one of the things that first got me an internship at The Click Hub. This is highly valuable if you're applying for a content-related role and it also shows your ability to use WordPress or other content management systems.
  • Develop new skills - Whether it's experience in content creation, social media, SEO, graphic design or data analysis, there are plenty of skills valuable to the digital marketing industry. Start adding them to your portfolio at an early stage and you'll instantly be more attractive to employers.
  • Make an impression - If you get the opportunity to intern in a role relevant to digital marketing, you need to make the most of it. Work hard, show your interest and demonstrate your value. You never know what might come from it.

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