Case study

Content writer — Helen Mosley

Helen tells us about the creative opportunities in an agency environment and how she's learned to love feedback

How did you get your job?

I sent my CV to Epiphany, the agency that I now work for, so it was already on file. When a job opportunity arose in the copywriting team, I was given an interview and a writing test.

How relevant is your degree to your job?

Topic-wise my English language and linguistics degree comes in handy every now and again and it has increased my ability to write and understand language.

What are your main work activities?

My most common day-to-day tasks include: writing blog posts, creative project copy and on-page content, coming up with ideas for clients as a team, attending client project team meetings to present ideas and planning future content.

What skills do you need as a content writer?

Aside from writing ability, time management and organisation skills are essential. Every piece of work needs to be completed to deadline, and while they can be flexible, you'll always be involved in more than one project at once.

How has your role developed?

As I've built up more experience I've been able to write for a variety of different industries, work out what I'm good at, and discover which areas I find challenging. This means that I've been able to tailor my work to specialise in certain areas, while still showing the ability to write across the board.

One of the good things about working at an agency is that you get to work alongside specialists in all aspects of digital marketing. So if you ever want to know more, you can easily chat to a colleague - you already have access to this great network of professionals.

What do you enjoy about content writing?

I enjoy the variety and the opportunity to be creative every day. The agency environment is really flexible, so you don't feel restricted with your writing.

For example, if you've been asked to write a piece that you think would work well in a different format, you can recommend this and end up with a better result.

What are the most challenging parts?

When I first started, I found it difficult to give useful feedback on others' work, as well as handle the feedback that I'd receive. We all sub-edit each other's work on our team, and when you've worked hard on something it can be difficult to accept when someone else reads it differently.

I think it's important to remember that the purpose of feedback is to make your piece better, and to help you develop as a writer - it just took me a little while to get used to this.

What advice would you give to others?

Get some experience and just write. While you're figuring out where you want to end up working, the best thing to do is try as many different outlets as possible.

If you work in an agency I'd also say it's important to be flexible and open to feedback.

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