Case study

Creative director — Chris Wood

After gaining agency experience, Chris now combines his work and hobby with his dream role at a football club

What degree did you study?

I did a BA in graphic design at the University of Central Lancashire (UCLan). After a couple of years freelancing, I took a role as a creative director at Opus 4 marketing. I worked there for around three years.

I didn't do a work placement as an undergraduate, although some people on my course did. I think in hindsight I might have benefited from that. I did learn a lot from industry roles after graduation. I think I pick things up pretty quickly when thrown in at the deep end.

How did you get your current job?

I was always a Tranmere Rovers FC fan and finally approached the club's new owner myself. I saw the potential in developing the club's design and branding.

How has your role developed?

We're a team of three now and our roles cross over a lot between marketing, advertising and events.

Try to connect with people while working together on projects. You never know who you might be talking to

What do you enjoy most about your job?

As part of a small team, I have a lot of freedom to develop ideas. I would come up with ideas while working for agencies but felt I was always battling with the client. Here I feel a lot more in tune with the brand. I just always ask myself #What would a football fan do?' I always think about the big idea and try to guide it through from start to finish. I found deadlines in an agency role made that challenging.

What advice can you give to others?

  • Try to connect with people while working together on projects. You never know who you might be talking to.
  • Keep your skills up to date as technology changes fast.
  • Finally, don't put too much pressure on yourself. Lifestyle counts too. Go for what you want in life.

Find out more