Case study

Creative director — Chris Wood

After gaining agency experience, Chris now combines his work and hobby with his dream role at a football club

What degree did you study?

I did a BA in graphic design at the University of Central Lancashire (UCLan). After a couple of years freelancing, I took a role as a creative director at Opus 4 marketing. I worked there for around three years.

I didn't do a work placement as an undergraduate, although some people on my course did. I think in hindsight I might have benefited from that. I did learn a lot from industry roles after graduation. I think I pick things up pretty quickly when thrown in at the deep end.

How did you get your current job?

I was always a Tranmere Rovers FC fan and finally approached the club's new owner myself. I saw the potential in developing the club's design and branding.

How has your role developed?

We're a team of three now and our roles cross over a lot between marketing, advertising and events.

What do you enjoy most about your job?

As part of a small team, I have a lot of freedom to develop ideas. I would come up with ideas while working for agencies but felt I was always battling with the client. Here I feel a lot more in tune with the brand. I just always ask myself #What would a football fan do?' I always think about the big idea and try to guide it through from start to finish. I found deadlines in an agency role made that challenging.

What advice can you give to others?

  • Try to connect with people while working together on projects. You never know who you might be talking to.
  • Keep your skills up to date as technology changes fast.
  • Finally, don't put too much pressure on yourself. Lifestyle counts too. Go for what you want in life.

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