Securing a summer internship between his second and third years led to Matt becoming a full-time creative producer at Apadmi upon graduation

How did you get your job as a creative producer?

When I was looking for a summer internship, one of my lecturers sent out an introductory email to every relevant contact he had in the local digital industry, and this led to a phone call with one of the directors of Apadmi.

As well as web development work, I took the opportunity to use my design and marketing skills too. Apadmi asked me to stay on and work whenever I could during my final year at university and, once I graduated I was offered a permanent position.

Go to informal meet ups, events, talks, etc. and chat to people. Push yourself to network

What's a typical day like?

A UX/UI design project typically starts with me meeting or hosting a workshop with clients to gather requirements and specifications.

After that I'll wireframe, prototype, and on occasion, user test, before producing full-colour visual designs, which are ultimately passed to the development team who build the apps.

What do you enjoy about your job?

I really like all the work I do at Apadmi. The people here are great and there's never a dull moment.

The atmosphere is relaxed and friendly and I love that there's no real dress code. I suspect I could do my work hanging out of a window if I thought it helped and nobody would bat an eyelid, provided the work was of the expected standard and delivered on time.

What are the challenges in this role?

Some of the complicated projects can be challenging, especially when there's an existing app or website that needs improving or simplifying.

You have to become an expert in that client's system in a very short space of time.

How relevant is your degree to your job?

There is an uncanny resemblance between the subjects I studied for my degree and the work that I do now.

My role has evolved from being a front end web developer, to being based around UI/UX app design for clients. My focus of study has genuinely helped me to be more confident and successful at Apadmi.

How has your role developed?

During the summer internship I was able to showcase my skills in design, video and animation, which turned out to be very useful to the company. It was those skills that shaped my job description when I went full time. Since I joined the design department the team has grown and there are now six members.

Sitting between the marketing and design departments has meant I've been able to be involved with a lot of different projects. I've tried to be as open as possible and this has enabled me to be part of developing new initiatives such as project kick-off workshops.

What advice can you give to others?

While at university, get out there and meet people in the industry in which you want to work. There are loads of opportunities.

Go to informal meet ups, events, talks, etc. and chat to people. Push yourself to network. Once you graduate you'll have access to a group of people who may well be able to get you a job.

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