Case study

Digital marketing executive — Ben

Despite graduating from Swansea University with a BSc in Biology, Ben is forging a career in the world of music marketing

How did you get your job?

This is my third job since graduation. I studied biology at university but once I came across marketing, I decided to join a marketing agency.

I applied for my current job through a graduate scheme and from there I was approached by a recruiter who found my CV online.

How relevant is your degree to your job?

There are elements of my degree that are relevant. Mostly it's what I learnt about statistics and parts of psychology that are the most useful.

What do you do day-to-day?

I don't have what you would call a typical day. I am responsible for four websites, multiple social media channels and the global communications for the company.

I am also often working on projects with colleagues from around the world, our company has offices in Tokyo, London and LA, and I regularly travel to music industry events, festivals and parties around the world.

How has your role developed and what are your career ambitions?

My role has developed from that of a local coordinator to an executive responsible for global digital marketing alongside other team members. It has been a huge development in a short space of time.

I would say that my ambitions include progressing further up the marketing ladder in a variety of companies.

What do you enjoy about your job?

I enjoy the variety that is thrown at me. It's not a 9am to 5pm office job; it is a role with plenty of travel. Also the work is in an area I'm passionate about - the music industry.

What are the most challenging parts of your job?

As well as being part of what I enjoy, the global nature of the role can be challenging, as well as maintaining digital media in today's companies.

What are the best things about working in this sector?

Working in this industry you get the chance to work hard and play hard. You also get the opportunity to work with new technology, innovative, take risks and be creative.

What advice would you give to others who would like to get into this career?

I would say, be passionate and willing to teach yourself, and always have that little bit extra on your CV.

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