Case study

Graphic artworker — Laura Seymour

Having a varied portfolio, a good network of contacts and up-to-date knowledge of the latest software are Laura's top tips for success as a graphic artworker

How did you get your job?

I studied for a BA Hons in graphic communication at the University of Glamorgan, now University of South Wales, and graduated in the summer of 2013. I also hold a diploma in art and design. I got my current job as a graphic artworker by applying for the role through a recruitment agency.

What are your main work activities?

A ususal working day is varied, and projects differ from day to day which keeps me on my toes. I assist both internal departments and external clients, which allows me to explore a wide variety of briefs. Typically, I create external marketing materials using InDesign to help promote products internationally.

What do you enjoy about your job?

An artworker role is very varied and I get to work on a lot of different projects within a busy marketing team. Working as a team and assisting product launches is one of my favourite parts. It's exciting to see marketing, design and manufacturing elements come together to create and promote a new product.

What are the challenges?

Each project uses a different set of skills, which can be a challenge - but this often pushes me to learn new techniques, processes and software skills. The role can be busy, so being organised is also a pretty good skill to have when you're multitasking.

How is your degree relevant?

My degree gave me in-depth knowledge of the design process and how to research thoroughly in order to answer a creative brief. My first degree definitely helped me secure an interview when I was in the application process.

Any words of advice for aspiring artworkers?

  • Get yourself some work experience. I did unpaid work experience while at university - I found my own placement by approaching a creative agency in Cardiff Bay. This placement gave me extremely valuable industry experience. I worked one day a week for around a year, and this is where I gained real hands-on artworker experience.
  • Keep up to date with software. When I started my first job after university, I was really glad that I have learnt lots of different software techniques. Without this knowledge I would have struggled.
  • Make sure you have a varied portfolio and good CV. When I attended my job interview, I took along mock ups of my work to show and these became a good talking point. Having work experience on my CV also showed I was committed to taking the relevant steps on my own to get industry exposure, this stood out when applying for jobs as I used the company as a reference.

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