Case study

Graphic Designer — Lizzy Dent

Lizzy studied for a HNC/HND in graphic design before undertaking a BA in the subject at the Cambridge School of Art, Anglia Ruskin University. She now works for one of the largest bridal retailers in the UK

How did you get your job?

After finishing my degree, I worked hard to create a portfolio. As most of my work was digital, I collated my work using a digital portfolio app, which I could then easily take with me to interviews on an iPad.

I perfected my CV and LinkedIn page and searched online for junior graphic designer roles. I applied for several jobs and was happy to be offered an in-house junior graphic designer role, where I spent two years gaining further skills and experience before progressing into a Middleweight graphic designer role.

From there, I moved into an in-house graphic design position at WED2B, which advanced my responsibilities and potential for progression.

What's a typical day like as a graphic designer?

My role is varied and fast paced, which suits me well. I have a number of creative responsibilities from social media asset creation, to packaging and instore POS.

No day is the same, there are always new challenges.

What do you enjoy about your job?

It is very rewarding to spend time creating artwork that you get to see in reality. For example, working on new store signage and then seeing it go into stores, or spending weeks creating new website layouts that finally go live is great.

What are the challenges?

The volume of work is constantly high and working to tight deadlines and quick turnaround times can be challenging, however completing big projects is very rewarding as well.

In what way is your degree relevant?

I learned so much at college and university, without my education in graphic design I wouldn't know as much as I did when I graduated. My degree also taught me how to work to strict deadlines to prepare me for the real world.

How has your role developed?

I began as a junior graphic designer and after two years in that role, taking on more responsibilities and going out of my comfort zone to learn more skills, I progressed to be a middleweight designer.

When I moved on to WED2B I took on the role of graphic designer, which saw me taking on more responsibilities.

I hope in the future to move into a more senior role, taking on further responsibilities and overseeing a team.

How do I get into Graphic Design?

Undertaking a pre-degree in art to discover what aspect of design you enjoy is a great place to start. From there, experiment in your free time to develop your skills.

I also recommend learning how to use Adobe's graphic design programs as they are commonly used within the industry.

Finally, research companies you might like to work for and understand what skills and knowledge you require.

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