Case study

Lead creative — Lance

Lance enjoys using skills from his photography degree in his creative role for a solar energy company, which allows him to work on a variety of graphic design projects

How did you get your job?

I saw the position advertised on an online job site and sent my CV directly to Lightsource Renewable Energy. I was called in for an interview and then called back to meet the CEO before being offered the position.

Having a genuine interest in what a company does will help when it comes to the interview stage

Do you use your degree in your job?

My degree in photography is relevant to my position. I take many photographs on behalf of Lightsource for use in our finished design work and the skills that I learned at university, particularly within my commercial photography modules, have helped me to achieve great results here.

Although the majority of my work is based around graphic design, the proficiencies gained through my degree help with this work, due to the course's strong emphasis on multi-disciplinary learning.

I gained a lot more than I had anticipated, or even realised, from university and this knowledge of the wider creative field has been extremely beneficial to me in my career.

What are your main work activities?

My main duties include graphic design, photography, videography, creative project management and internal functions as part of our marketing team.

I work on design jobs for print and web - everything from designing and project managing suites of external brochures, to animated graphics for video projects. I provide creative expertise, advice and concepts for new projects, as well as producing our own work in-house.

How has your role developed and what are your career ambitions?

Since joining one and a half years ago my role has developed and grown in tandem with the company's growth. I've been tasked with overseeing projects and important events and my overall level of responsibility has increased.;

As my career continues to progress I expect to be managing and advising on all things creative within the company.

What do you enjoy about your job?

The main positive about working for Lightsource is the variety of different projects I'm working on. The perception could be that working in-house as a designer could become boring, but in fact it's quite the opposite.

This job has allowed me to focus in on key skills and develop them to their full potential.

What are the most challenging parts of your job?

Challenges within my position are an everyday occurrence since I've always got something new and different to be doing. A part of succeeding in a company with such rapid growth is the ability to grow with them, learning new skills so that you're able to face new challenges head-on.

Learning quickly in this way can be tough and requires commitment, but the fruits are definitely worth the labour.

Any words of advice for someone who wants to get into this job?

If you're looking for an in-house creative role as opposed to working for a creative agency, my advice would be to learn everything you can about the arena in which you wish to work.

Having a genuine interest in what a company does will help when it comes to the interview stage.

Choosing a flourishing market sector will help you to grow alongside whatever company it is you're working for and will also mean that opportunities are more likely to arise in the future. Basically just make sure that you care about the work you're doing.

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