Case study

Life coach — Helen Ash

Helen believes that recognised qualifications are essential if you want to become a credible life coach. Discover how she got her job

What made you want to be a life coach?

I completed a diploma in counselling and when I qualified I chose to offer my services voluntarily supporting carers.

I wanted to widen the services that I offer to clients in my private practice and was intrigued by life coaching and its usefulness.

What did you need to do to become a life coach?

Accessing an excellent course in life coaching was essential. This involved part-time study, a placement within an agency as a volunteer trainee life coach, engaging in personal life coaching and in coaching supervision.

I'm now a director within my own brand, MyZone Coaching and Therapy LTD, and work with two other directors at Headzone Therapy (ADHD/ASD).

What are your main work activities?

  • facilitating coaching conversations, listening carefully to client's goals and identifying opportunities to apply new behaviours or new ways of thinking
  • receiving appropriate supervision
  • writing bespoke action plans following coaching consultations with clients
  • actively spreading awareness of life coaching and its benefits.

How relevant is your qualification to your job?

I gained the CPCAB Diploma in Life Coaching and am a member of the Association for Coaching (AC). I would not be a credible life coach without formal training and a recognised qualification. Clients pay high fees for coaching and therefore approach the process with high expectations.

What do you enjoy about your job?

The coaching alliance is collaborative and I feel an enormous privilege to be part of the process of transformational life change in a person. This is very satisfying.

What are the most challenging parts?

Working with the client's resistance is the challenging part, which can trigger my own psychological make up. The client must recognise that it is their application of new learning identified within the process that is important.

How has your role developed and what are your career ambitions?

I'd like to develop digital coaching support systems and make them available at a low cost to people who are looking for self-help tools.

My particular area of interest and client base is people with autism and social communication disorders and I continue to adapt coaching to meet their general needs.

Any words of advice for someone who wants to get into life coaching?

If you like helping people, you value people. Take this one step further and empower others; if you value truth, honesty and equality, be a life coach.

By empowering yourself first, your clients will find courage and overcome their own challenges, you will be their role model as you too have overcome fears.

Membership of a professional body, such as the AC, will keep you up to date with the latest news, tools and development and provides your clients with the knowledge that you take the ethical responsibilities of your role seriously.

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