Case study

Marketing assistant — Kate Brassington

Discover how the skills Kate developed during her linguistics degree helped her secure a job producing content in a range of different formats, from press releases to social media blogs

How did you get your job?

I studied for a BA (Hons) English Language and Linguistics at Lancaster University, graduating in 2018. I applied for the job of marketing assistant at Nublue, a company specialising in creating ecommerce websites, through our university department's careers portal.

How relevant is your degree?

My degree is very relevant to my current role. I use the theories and techniques I studied in a number of modules, such as Language of Advertising and Language in the Workplace, in the copy I create every day.

What's a typical working day like?

One day I can be creating blog articles to put on the company website, and the next I can be writing PR to announce a new product launch, which is sent out to local and regional news outlets. I also work on social media and create email marketing campaigns. There isn't usually a day that goes by, however, where I'm not creating some form of content.

What do you enjoy most about your job?

I particularly like the fact I get to manage my own time and projects to create things that interest me.

What are the challenges?

The main challenge is competing deadlines and priorities, especially when new products are launched. If there are big announcements to go out, often smaller projects have to take a back seat. This can sometimes mean they roll over and take longer to finish.

However, the job has vastly improved my time management skills to put in buffer time for these occasions.

Where do you hope to be in five years?

I hope to have progressed into a marketing manager role or to be specialising in a particular area of marketing. However, as I'm still learning I'm unsure which area I'd like to specialise in.

What's your advice to others wanting to get into marketing?

  • Getting experience is more important than getting the 'perfect job' at this stage. Take a job that's in the rough area you'd like to get into, gain experience and then work your way up the ladder. For example, I had no knowledge of web design or hosting, but knew I wanted to be in marketing. I'm now in a position where I can learn the skills of marketing while also learning about an industry I previously knew nothing about, and will eventually be able to move into a role that meets my career aims.
  • Ensure you have some form of writing experience. Whether it's writing your own blog or being an administrator for a social media page, anything that shows you can produce copy will be useful.

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