Case study

Multimedia specialist — Alex Lawrence

Alex Lawrence is the founder and chief creative officer of Clearhead, a multimedia company creating insight-led film and digital animation content for a range of UK universities, brands and organisations

How did you get your job?

While working in the film and commercial industry during my BA in Media Production at the University of Bedfordshire, I mapped out the traditional route to the career goal I had in mind and how long it would take me to reach. With the knowledge I'd gained through my studies and working in the industry, I knew I could take an alternative path that would see me in my ideal role from the offset. Starting Clearhead gave me full business and creative control.

What's a typical day like as a multimedia specialist?

My day-to-day role means I'm responsible for not only the vision strategy and new business development of Clearhead, but also ensuring that our creative vision is consistently executed. I commit my mornings to creative projects and my afternoons to managing and growing the business. The role offers up a variety of challenges and opportunities.

What do you enjoy about your job?

I enjoy making visually beautiful, strategically successful content, creating something valuable that makes a difference to the client and having the opportunity to challenge the idea of what is expected as we do so.

What are the challenges?

Clearhead's biggest challenge is educating potential clients on the strategic value of creative video content and how our budgets are justified. To do this, we produce a lot of valuable videos and articles and distribute them to show marketers and decision-makers our different approaches, prices, how the two are linked and why they matter.

When Clearhead started, our biggest task was to show potential clients why they needed a website, then photography on that website. We don’t have to convince people that they need video on their site in 2017 - today, the challenge is explaining how video is the most powerful and effective way to engage an audience, and prove it makes a return on investment (ROI) of budgets and expenditure.

In what way is your degree relevant?

My degree gave me the opportunity to refine my core, essential skillset, as well as the time to decide which direction to take my career in. I was able to experiment in different areas of media production and develop a well-rounded understanding of film making, both practically and theoretically.

How has your role developed? What are your career ambitions?

I've developed in my role by continually testing myself, through talking to and learning from people I've met along the way, as well as jumping into experiences that have opened my ideas to new approaches and techniques.

My ambition is to have built a distinctive content agency that is considered to be one of the best, producing internationally recognised, engaging content and campaigns that stop people in their tracks and create conversation. My end goal is for my work at Clearhead to allow me to travel the world, creating valuable and interesting film projects that aren't limited by a tight budget.

How do I get into the multimedia industry?

  • Make your own luck. Don’t wait for an opportunity to arise - surround yourself with like-minded people, grab some gear and start creating, no matter how small-scale in the early days.
  • Do what you love. Use your time at university to work out what you love doing, and make the decision to do whatever it takes to make that your career.
  • You don’t have to work for just one company. Think outside of the box - as a business owner or freelancer you can move around, working for different people on different projects.

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