Case study

Sales development representative — Anoop Panesar

Anoop's international business degree has led to a successful career in sales within the technology sector. Discover how she got her job

How did you get your job?

After graduating with a degree in international business from the University of Hertfordshire, a recruiter came across my profile on LinkedIn. They helped me to secure my current position in enterprise technology sales.

How relevant is your degree?

Two out of the four years of my international business degree were spent studying and working abroad in the USA, Germany and the Netherlands.

The combination of theoretical knowledge, reinforced with real-life experiences in culturally-diverse business settings, adds so much value to my role.

I interact with prospective clients across the EMEA region (Europe, Middle East and Africa) on a daily basis. Knowing how to best approach people from different cultures is priceless and would be hard without having studied international business.

What's a typical working day like?

I spend a lot of time researching companies across seven different industries that my organisation wants to start working with. I map the structure of the company and conceptualise strategies on how best to reach them (email campaigns, live events, LinkedIn, phone calls).

I also reach out to organisations, assessing whether we could work together. If so, I'll arrange consultancy time with them.

What do you enjoy about your job?

I love the diversity of preparing outreach campaigns for large technology, life sciences and legal organisations. They have contrasting business landscapes and requirements and you can only serve each industry well if you speak their language.

I love the challenge of learning the ins and outs of an industry, a company, a department and a team.

What are the challenges?

You face a lot of rejection in sales. You hear 'no' a lot before you hear 'yes'.

I dedicate myself to perfecting my pitch so there is less chance of being rejected.

Where do you hope to be in five years?

I hope to work at an international level. I would love to be in a leadership position so I could support others with their ambitions.

What advice can you give to others?

  • Enhance your CV with examples of real-life problems that you have solved. Find problems in your community and take action, or join a university society where you can make an impact. This will increase your confidence when tackling complex business scenarios.
  • LinkedIn is a great way to reach out to your university's alumni and to ask for advice on employment opportunities. People generally like to help, so I would highly recommend giving this a go.
  • If you study abroad, try to get involved with your local business community. I organised a weekend conference in Germany, helped to run a national conference in Sweden and had meetings at the Facebook Headquarters in California. These experiences mean I can evidence my understanding of business in an international context with credible, personal examples.

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