Case study

Senior creative — Matthew Greenwood

Matthew enjoys working in a creative role and believes his enthusiasm is reflected in the end product

How did you get your job?

I remember approaching the end of my time at university and thinking, 'I really need to start considering what I'm going to do with myself.' Even at that stage I still wasn't sure.

That said, I knew I wanted to pursue television or film production. I decided to contact a number of companies and enquire about any voluntary work experience.

Fortunately, one of those companies got back to me with an opportunity. I started on a voluntary basis with Reel Media shortly before I graduated. Within a few months I was working with the company full time.

Find ways to show your talents without waiting for opportunities to present themselves to you

How relevant is your degree to your job?

My degree in media with film and television enabled me to embark on my chosen career path, and in many ways I wouldn't have been able to achieve the things I have without it.

Many of the values I obtained at university (such as meeting deadlines) have supported me through a number of work challenges, and I have regularly put theory into practice during development of new ideas.

However, it's a whole different animal once you begin working life. My degree could not have prepared me for many of the challenges I face, and every day is an education. For me, that's what's exciting about the work I do.

What are your main work activities?

I love how varied my job is. From one day to the next, my main activities are rarely the same. We could be filming in front of the green screen, storyboarding new concepts, or even be developing some 3D animation.

In essence, my main activity is to just be creative. Sometimes that might involve editing, production or even liaising with clients. No one in the team is confined to one set responsibility, and I think everyone works more effectively because of that.

How has your role developed and what are your career ambitions?

When I started, it was really important for me to gain a good understanding of the work we do, so I would often provide assistance by helping set up during a shoot, acting as runner for larger scale productions, and learning many of the basics.

Over time, the more skilled I became, the more my confidence grew and the more I would express myself creatively.

My passion has grown and so too has my area of expertise. Moreover, the company is growing; my ambition is to continue my journey with Reel Media and I'm very excited about our future.

What do you enjoy about your job?

I enjoy the fact that when I go to work I don't feel like I'm 'at work'. We have really cool equipment and some of the things we can do with our software is incredible.

Our clients often comment on how much they enjoy working with us, and how happy they are with the work we do. I think the main reason for that is the freedom we all have to express ourselves.

What are the most challenging parts of your job?

Project management is definitely challenging. It's tempting to get carried away with ideas and lose sight of the main objective.

You have to ask yourself if it is the best solution for the customer and how you can make it better. Finding that balance is the biggest challenge.

Any words of advice for someone who wants to get into this job?

The best advice I can give is to think outside the box. Find ways to show your talents without necessarily waiting for opportunities to present themselves to you.

Focus on yourself; understand what really makes you tick and work with it. Try to get as much experience as possible and build a portfolio. Above all else, show the world that you're passionate, you have bright ideas and you're willing to work hard to bring them to life.