Evac+Chair International / Birmingham City University
graduate job

Marketing Executive - (KTP Associate)

Job description

Evac+Chair International Limited and the Business School at Birmingham City University (BCU) are looking to appoint a high calibre graduate (recently graduated within the last five years) as a Business & Marketing Executive Analyst, with specialist expertise in market research, business and marketing strategy, product management and marketing campaigns. The successful candidate will be employed by Birmingham City University and based at Evac+Chair International Limited (Solihull, West Midlands), who are world leaders in evacuation equipment.

This position forms part of the Knowledge Transfer Partnership (KTP) programme, co-funded by a grant through Innovate UK. It is essential you understand how a KTP works between a business and the University, and the vital role you will play if you successfully secure this position. The successful candidate will have access to a wide range of benefits including a £4,000 Personal Development budget to upskill during the project. For more information on KTPs please go to website

The successful candidate will also have access to staff and facilities in the Business School’s Centre for Enterprise, Innovation and Growth, which has an internationally excellent reputation for business analytics. This role presents a unique and exciting opportunity to collaborate with industry and leading academics, to apply academic knowledge and business innovation to Evac+Chair International marketing strategy and new product launching process and identify market trends and opportunities for its international expansion.

The Marketing Executive KTP Associate will be responsible for collating and analysing data to inform future marketing and business strategy. The key objective is to support Evac+Chair International in delivering a product management capability with the aim of expanding international sales, building on its strong marketing department and excellent track-record.

Key responsibilities:

  • To focus the Evac+Chair International global marketing strategy and roll-out implementation plan, supporting the company in identifying routes to growth, including new products and new markets.
  • Support the marketing team in building in-house capacities in developing marketing collateral, e.g., graphic design, copywriting, and advertising.
  • To facilitate a new culture of product management (the function dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of products at all stages of the product lifecycle).
  • To enhance intellectual property protection, alongside the relevant University teams and Evac+Chair International.
  • To support the marketing team in looking at potential in making acquisitions, either fully owned or partially owned overseas operations.
  • To oversee the project for its duration.

The successful candidate will be employed by the University and will be based fulltime on site at Evac+Chair International (Unit 4. Central Boulevard, Blythe Valley Park, Solihull, West Midlands) where they will lead on the data analytics of and oversee the project and be supported by academics from BCU’s Centre for Enterprise, Innovation and Growth who will visit half a day week to support the successful candidate offered this position. There is a fully written work plan and project plan for the successful candidate to follow that will assist during the project, as well as a team of academics and a company supervisor who are involved in the KTP project.

What we are looking for

  • The successful candidate will have excellent business and marketing research and analysis skills.
  • They should also have excellent interpersonal skills and be willing to work as part of a tightly knit, innovative group of highly motivated individuals, both at Evac+Chair International and Birmingham City University’s Business School’s Centre for Enterprise, Innovation and Growth.
  • The candidate must be adept at applying their knowledge to commercial opportunities, driving value and making an impact.
  • The candidate will hold a relevant business degree. This may be a good first degree (equivalent to a first class or 2:1 honours) in business, management, business information systems, or marketing, or a Master’s degree in a business and marketing discipline.
  • Relevant business experience, for example through having worked in industry, or on a university placement, would be expected.
  • Practical working experience of working with businesses to solve complex real-world problems.
  • Completion of a substantial business research project, demonstrating quantitative and qualitative skills, in either university or industry.
  • Understanding of the complex relationship between people, information, processes and market.
  • Keen interest in developing enabling marketing strategies to facilitate business growth through aligning organisational change with international market opportunities.
  • Analysing and redesigning product management processes to improve international expansion and reputation, as well as brand awareness and enhancement.
  • Effective interpersonal skills to establish good working relationships with colleagues, stakeholders and industrial partners will be essential. Excellent verbal, written and analytical communication skills.
  • Project and time management skills commensurate with the role of KTP Associate.


  • Academic acumen to enable successful reporting through research publications in academic journals and marketing/training materials.
  • A willingness to travel to industry events throughout the UK and abroad if required.
  • Involvement in the implementation of a new culture of continuous improvement using tools such as journey mapping and customer experience, and soft systems methodology.
  • Practised in training and mentoring to embed new IT capabilities.
  • The Marketing Executive KTP Associate must be a proficient communicator and engage fully with all stakeholders, in seminars, workshops and events, to highlight the work of the project.
  • Grasp of a foreign language will be desirable.

Accepted degree subjects


Additional job details

£25,000 - £28,000

Contract, dates and working times
Fixed term

How to apply

Interview date: 26 September 2022.

Click Apply to start your application now. This job will be available on Prospects until 11 September 2022

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Closing date:  11 September 2022

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