Company information
Childs Farm
Childs Farm & Farmologie: Kind to Skin, Kind to People, Kind to Planet
Childs Farm Ltd uses kind, natural and effective ingredients to create a range of products suitable for the dry, sensitive and even eczema-prone skin of our users. From newborn babies to adults, there is something in the newly extended range to suit everyone.
We are one of very few skin care ranges where all the products undergo clinical safety tests and controlled user trials. These certify that our products are dermatologically tested and approved, and paediatrician approved as suitable for newborns and suitable for those with dry, sensitive and even eczema-prone skin. And, unusually for sensitive skin care, we embrace fragrance to make the whole washing, bathing and moisturising experience for every age group memorable – and irritation free.
In the market
Childs Farm launched nationwide in 2014 into Boots and Waitrose and since then has experienced incredible growth due to the amazing brand love that the products and the brand engender. Childs Farm became the category leader in 2019, ahead of global giant Johnson & Johnson, and our range of products is now available in over 7,500 distribution points in the UK. We also have a growing international business via a distributor model with direct involvement in Australia and Ireland.
Childs Farm has won multiple consumer awards – including Mother & Baby Gold Award for best baby skin care range for 4 years in a row – and has been recognised by The Grocer Magazine as SME of the Year 2019, IGD Small Business of the Year 2019 and as the 9th fastest growing private business in the UK by Virgin Atlantic Sunday Times Fast Track 100 2018.
In July 2020 Childs Farm moved into two exciting new categories; hand care with the extension of the family hand care ranges, and into adult skin through the launch of the Farmologie by Childs Farm adult sensitive skin care range into Boots and D2C. 2021 saw Farmologie launch in to Superdrug.
The expansion growth plans for the next 3 years are extensive, exciting and positively mad, with plans to double if not triple the business and blow our brand awareness into the stratosphere through two additional categories and a step change in our D2C platform.
Our mission: for a life of happy skin without fear of irritation, dryness or sensitivity
At Childs Farm, we believe everyone has a right to be happy in their skin® irrespective of age, race, gender or skin sensitivity.
And feeling happy isn’t just about the physical condition of your skin; it’s also about how it makes you feel. It’s about many things: how fresh you feel, how delicious you smell, how soft and moisturised your skin is and how confident you feel to seize the day. But ultimately, it’s about you just being you.
We don’t think you need detoxifying, frizzing, oiling or clay fresh-ing. All you need to be you is just simple, high quality, natural, kind to skin products that leave you looking and feeling fabulous.
#Be happy in your skin®