Company information
The Moose Drink
MOOSE was started in December 2016 by Harry Meakin a sales and marketing leader during 12 years’ at L’Oreal SA, and primarily Diageo plc. The goal was to launch a disruptive botanical spirit inspired by his childhood love of the Arlberg region of The Austrian Alps. In 2021 MOOSE launched a new range of real fruit aperitivos to complement the portfolio.
Today MOOSE is a unique international, award-winning, premium spirit brand.
MOOSE is committed to helping to Save The Snow, a brand from the mountains. For every bottle sold we plant trees to help fight the effects of climate change.
Since launch MOOSE has more than doubled every year across four countries – Austria, France, Spain, UK. Covid 19 understandably and temporarily stalled the brand’s growth. In the last year to 30th June 2022, doubling our distribution and rapidly growing sales.
Our future vision is to build a portfolio of outstanding spirit brands that will become household names over the next 5 – 10 years.
Montoscar Board & Shareholders
The Company has built a truly market leading and exceptional board and shareholder group that are highly experienced and engaged in building a large and successful spirits business.
- Cyril Camus: President, Camus La Grande Marque
- Jake Bishop: Founder, Loungers plc
- Paul Walsh: ex-CEO, Diageo plc
- Jerry Buhlmann: ex-Chairman, Dentsu Aegis
- Andrew Higginson: ex-Chairman, Morrisons