The media and internet sector is experiencing an exciting period of change, with its focus continuing to shift to digital. Find out who the main employers are and what working conditions you can expect…

What areas can I work in?

Employment opportunities can generally be grouped into:

  • advertising;
  • animation;
  • business-to-business (B2B) media;
  • digital marketing;
  • film;
  • games;
  • interactive media;
  • journalism;
  • post-production;
  • publishing;
  • radio;
  • scriptwriting;
  • special effects;
  • technical production;
  • television;
  • web design.

Graduate entry roles are often at assistant level and include jobs such as runner, media researcher, production assistant and editorial assistant.

As with most other sectors, there are many opportunities in finance, marketing and human resources (HR). For more information on digital marketing roles, see marketing, advertising and PR.

For examples of job roles in this sector, see graduate jobs in media and internet.

Who are the main graduate employers?

Examples of companies in the media sector include:


  • Bloomberg;
  • Johnston Press;
  • News UK (includes The Sun and The Times);
  • The Guardian;
  • Trinity Mirror.


  • Aardman;
  • Blueprint Pictures;
  • Ealing Studios;
  • FremantleMedia UK;
  • Real SFX;
  • Slurpy Studios;
  • Tiger Aspect Productions.


  • Faber & Faber;
  • Future plc;
  • HarperCollins;
  • Hearst Magazines;
  • Oxford University Press;
  • The Pearson Group;
  • Time Inc. UK;
  • Wiley-Blackwell.


  • Bauer Media;
  • Global Radio;
  • UTV Radio GB.


  • BBC;
  • Channel 4;
  • ITV;
  • Sky;
  • Virgin Media.

There are a number of online directories that you can use to find media production companies in your area. These include:

What's it like working in the media and internet sector?

You can expect:

  • freelance work and short contracts;
  • long and unsociable hours;
  • possibilities to work away from home or abroad on location;
  • varied starting salaries.

To find out more about typical salaries and working conditions in your chosen career, see job profiles.

What are the key issues in the media and internet sector?

The move to digital has affected all areas of the media and internet sector, and created a need for highly specialised skills - particularly in the film and visual effects industries.

Multi-skilled applicants are much sought-after for their ability to understand different technology platforms.

There's also a demand for graduates with knowledge of apps, mobiles, tablets and social media. This is particularly the case in areas such as software development, user experience, and marketing and public relations (PR).

According to High Fliers' The Graduate Market in 2015, graduate vacancies in the media sector increased by 44% in 2014, while the number of applications rose by 9%. However, the number of graduate vacancies was predicted to drop by 15% in 2015, while the period between 2005 and 2015 has seen entry-level graduate vacancies halved.

Despite this, the sector offers many opportunities with smaller independent companies, and jobs are regularly found through networking, speculative applications, building up a portfolio of work experience and becoming known in the industry.