Taught course

Corporate Communication

Aarhus BSS at Aarhus University · Aarhus BSS at Aarhus University

Entry requirements

Admission to the Master’s degree requires a relevant, completed Bachelor’s degree that comprises elements within communication on a level corresponding to for instance the Bachelor’s degree in Marketing Management Communication or International Business Communication – in one language and communication from Aarhus University.

Applicants must have passed at least one full year of study (60 ECTS) in relevant communication before applying. The degree must have been conferred by an internationally accredited college or university. Other relevant degrees may come into consideration.

If you hold a degree from another university, you can have your qualifications assessed by Aarhus University, Admission in order to find out if you meet the admission requirements. Please contact ma.admission@au.dk for further information.

Months of entry

August, September

Course content

Today, communication is acknowledged as an integrated, holistic practice which supports and contributes to corporate strategy development. In this connection, it is essential to build and maintain corporate brands and reputations through creating strong stakeholder relationships. In line with this tendency, the two-year master's degree programme in Corporate Communication equips you for becoming excellent communication managers who can aid organisations in developing, innovating, implementing and measuring corporate communication processes and activities to support strategic efforts while enhancing stakeholder relationships and corporate reputations.

Strategic insight, practical skills

The purpose of the study programme is to provide you with knowledge of central concepts, models and theories related to corporate communication as well as practical skills in the strategic management of corporate communication processes and activities. As a result, you will be qualified to undertake functions within corporate communication at a strategic level.

Comprehensive, nuanced knowledge

You will be equipped with a comprehensive and nuanced theoretical and practical skill-set within corporate communication. Through a number of compulsory courses, you will be introduced to areas such as Corporate Communication, Change Communication, Crisis Communication, Stakeholder Relations and Strategic Management. This will enable you not only to plan and solve comprehensive and complex internal and external communication tasks, but also to critically appraise communicative issues and requirements relating to the strategic management of communication. In the third semester, you can choose electives. Alternatively, you can do a project-based internship where you combine an internship with theoretical seminars. This gives you a unique chance to specialise within your preferred area of interest.

Information for international students

Since English is the language of instruction in all subjects, all applicants are required to document English language qualifications comparable to an 'English B level' in the Danish upper secondary school ('gymnasium'). You can read about documentation of English language qualifications for applicants with non-Danish qualifications here.

Qualification, course duration and attendance options

  • MA
    full time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Student Guidance Service
8716 4332