Taught course

Marketing

Institution
Aarhus BSS at Aarhus University · Aarhus BSS at Aarhus University
Qualifications
MSc

Entry requirements

Students that hold a Bachelor of Science degree in Economics and Business Administration (HA) or variants hereof from Aarhus University, can pursue direct admission to MSc programmes in Economics and Business Administration after they complete their Bachelor’s degree programme. Please note that there are specific requirements to the composition of the electives for the Danish Bachelor’s degree in Business Administration and Commercial Law.

Students holding a Graduate Diploma in Business Administration (HD) can also pursue admission to the MSc programmes in Economics and Business Administration. However, it is required that you complete supplementary courses corresponding to 20 ECTS.

Students that hold a degree from another university

If you hold a degree from another university, you can have your qualifications assessed by Aarhus University, Admission in order to find out if you meet the admission requirements. Please contact ma.admission@au.dk for further information.

Months of entry

September

Course content

The Marketing programme focuses on consumer insights and customer needs in order to provide products and services of value for the target market and target customer group that the company is serving. It thus includes an all-important approach to management decision-making and covers a set of business functions, taking into account the company’s business portfolio, the competitors behaviour in the market, and the trends in the macro-environment. Customers are central to marketing, and the main aim is to make brand promises and create high expectations to customers, and then reliably meet or exceed the expectations thus created, in order to achieve customer satisfaction and support brand loyalty. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often naturally international in scope. The international aspect of marketing is also reflected in the international faculty and study body, as well as in the possibility to study abroad for a semester.

Thus, the marketing programme prepares you for a wide range of internationalmanagement careers within the private and public sectors including:

  • Consumer and market research
  • Product and brand management
  • Communication or advertising
  • Consulting
  • Entrepreneurial and innovation management.

Information for international students

Since English is the language of instruction in all subjects, all applicants are required to provide evidence of their English language proficiency.

Qualification and course duration

MSc

full time
24 months

Course contact details

Name
Enquiries
Email
au@au.dk
Phone
+45 8715 0000