Taught course

Marketing

Institution
Aarhus BSS at Aarhus University · Aarhus BSS at Aarhus University
Qualifications
MSc

Entry requirements

Since English is the language of instruction in all subjects, all applicants are required to provide evidence of their English language proficiency. Detailed information is available on our website. If you hold a degree from another university, you can have your qualifications assessed by Aarhus University, Admission in order to find out if you meet the admission requirements. The assessment will prioritize the sufficient content of specific subjects and ECTS-points. An overview over the required subjects and ECTS-points can be found on the programme homepage.

Months of entry

September

Course content

The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Customers are central to marketing, which to a large extent involves making promises to customers and then meeting the expectations thus created. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often international in scope, which is reflected in the content of the different courses in various ways. The international aspect of the marketing programme is also evident in the international faculty and study body, as well as in the possibility to study abroad for a semester.

Thus, the marketing programme prepares you for a wide range of international management careers within the private and public sectors including:

  • consulting
  • entrepreneurial management
  • innovation management
  • communication management

The programme in Marketing qualifies you in state-of-the-art approaches to each of the following marketing policy areas:

  • innovation and channel management
  • product/market selection
  • pricing and profit planning
  • marketing research
  • customer relationship
  • communications management

These areas will be taught in individual courses and integrated into an advanced course on marketing management and strategy..


Further information

You can read more about the Master of Science in Marketing on the programme website.

Application requirements, deadlines, and procedures can be found on www.kandidat.au.dk/en/admission.

To contact current international students at Aarhus BSS, have a look at the Student-to-Student programme.

Information for international students

"Student to Student" is your opportunity to ask all your questions about Aarhus BSS and Denmark to a student from your home country already living in Denmark and experiencing Aarhus BSS. Find out more on the website of Aarhus BSS.

Qualification and course duration

MSc

full time
24 months

Course contact details

Name
BSS Studies
Email
studies.bss@au.dk