Taught course

Marketing and Business Innovation

Aarhus BSS at Aarhus University · Aarhus BSS at Aarhus University

Entry requirements

Since English is the language of instruction in all subjects, all applicants are required to provide evidence of their English language proficiency. Detailed information is available on our website. If you hold a degree from another university, you can have your qualifications assessed by Aarhus University, Admission in order to find out if you meet the admission requirements. The assessment will prioritise the sufficient content of specific subjects and ECTS-points. An overview over the required subjects and ECTS-points can be found on the programme homepage.

Months of entry


Course content

Today, innovation is the most essential aspect of surviving the global competition and gaining market advantages. The MSc in Marketing and Business Innovation programme is designed for managers of tomorrow who wish to understand the entire organisational innovation process and how this process is linked to key stakeholders. As a graduate with expertise in the fields of marketing and organisation, you will understand the dynamics of innovation and knowledge and be able to tackle the many challenges you will face in your managerial career.

Unique mentor programme

Students will be part of the mentor programme at Aarhus University (AU) Herning during their master studies. The academic world is thus anchored to the business world. The objective of the mentor programme is to enhance the students’ personal and academic qualifications and transform theory and academic knowledge into development of new business areas in new or existing companies.

Specifically, graduates will be able to:

  • Evaluate the market potential of a new product or service
  • Assess the impact of a new innovation on the industry
  • Create and implement strategies related to innovation processes
  • Increase creativity and manage knowledge workers.

The programme is taught at the Aarhus BSS campus in Herning.

Further information

You can read more about the Master of Science in Marketing and Business Innovation on the programme website or watch a video about the programme here.

Application requirements, deadlines, and procedures can be found on our admission requirements page.

To contact current international students at Aarhus BSS, have a look at the Student-to-Student programme.

Information for international students

"Student to Student" is your opportunity to ask all your questions about Aarhus BSS and Denmark to a student from your home country already living in Denmark and experiencing Aarhus BSS. Find out more on the website of Aarhus BSS.

Fees and funding

UK students
International students
EU/EEA/Swiss citizens: free. Non-EU/EEA/Swiss: see programme page.

Qualification and course duration


full time
24 months

Course contact details

BSS Studies