Taught course


Aberystwyth University · School of Management and Business

Entry requirements

Good degree in a related discipline. This could be in marketing or a business management degree containing some marketing. You could have studied marketing principles module(s) and ideally other marketing modules Mature non-graduates may be considered provided they have held a position of responsibility, related to marketing.

Specialist course with a focus on employability

Months of entry


Course content

Marketing is changing, and as a student on our specialist programme you will have the exciting opportunity to become part of the future Marketing generation.

Does Google really know what we want? What makes brands like Apple work? How do companies communicate in a crisis? And why do we behave so differently in online social networks?

Next to answering such questions with the most up-to-date scientific theories, Marketing is just as much about DOING: We will give you access and guidance to state-of-the art social media tools with which you will actively collect and analyse data on individual topics of your choice.

With the support of our lecturers expertise (feel free to contact them), this programme will essentially give you the personalised, practical and theoretical guidance to prepare you for whatever career path you decide to follow.

The Masters in Marketing is a one-year taught degree programme, suitable for students whose first degree is in a related area (e.g. Business Management, Marketing) and who are familiar with core marketing theories and practices.

Core modules:

  • Marketing Theory
  • Marketing Applications
  • Research Methods
  • Corporate Marketing Communications
  • Culture, Consumption and Society

Elective modules:

  • Project Management
  • Enterprise and Innovation
  • International Business

Information for international students

Please see our website.

Fees and funding

Please check our website.

Qualification and course duration


part time
24 months
full time
12 months


part time
21 months
full time
9 months


AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations20
Written coursework / continuous assessment17
Professional practice30
Dissertation33 (15000 words)

Course contact details

Carys Lennon
+44 (0) 1970 622 523
+44 (0) 1970 622 524