Case study

Lory Martinez — MA in Global Communications

American University of Paris

Lory explains how the multicultural experience that The American University of Paris (AUP) offers has helped his career

Why did you choose this institution and course?

I wanted a more international career, transforming my journalism background into something more holistic that included some marketing knowledge so that I could better share the stories I wanted to tell. I thought I knew what I wanted before graduate school, but AUP gave me something more - it helped me put things into perspective.

What are the benefits of the course?

I had great professors who have positively impacted my experience. Waddick Doyle and Robert were two of my favorite teachers. Waddick had wonderful insights and Robert had the capacity to put things into perspective in a way that I never would have been able to. They were excellent mentors who guided me through my AUP experience.

In addition to its great professors and opportune location, AUP introduces its students to different international cultures and languages. I speak English, Spanish and French and being multilingual has enabled me to work efficiently as a producer and storyteller. Also, our AUP alumni network is the best academic network to be in: 90% of the job opportunities I got post-graduation have happened because I am an alumna of AUP.

What did you do outside of the course?

I did an internship at small bilingual content agency EuroBusiness Media. I found this through a global talent brochure given out by the university’s internship department. During the internship I learned about content creation and the importance of storytelling for brands, whether that be via written or audiovisual work.

When I began freelancing, the internship helped me in obtaining corporate clients because I'd already been introduced to top-level executives at French companies such as BNP Paribas and Amundi. My multilingual work also translated to my journalistic storytelling. As a content writer and part-time journalist, I often work on stories about multicultural and global experiences and have been able to use those skills to pitch and translate stories for the platform's global audiences.

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